Founder, angel investor and consumer expert. Ruari has supported early stage consumer brands in brand development and GTM for over 10 years. Ruari co-founded 4CAST, the UK's first athlete led investment collective alongside World Cup winning athletes and brother Fergus. Advised global brands such as Red Bull, Amazon and Budweiser on their athlete marketing strategies. Holds several board and advisory positions at early stage consumer businesses.

Fergus is an ex-sportsman and award winning entrepreneur. Following retirement from professional sport in 2016, Fergus has remained passionate about working alongside elite athletes as they prepare for life outside of sport and has advised global athletes and brands throughout his career. Passionate Angel investor and lectures at The European Sports Business School (Athletes in Enterprise) whilst also sitting on the board of numerous early stage businesses.

18 years of experience in technology, VC, investment banking and managing high-growth operations. Formerly a Principal at Draper Esprit and headed up investments at Founders Factory. Kelvin gained operation experience as MD at a deep tech scale-up harvesting the power of computer vision which he exited. He also worked at Credit Suisse and HSBC after achieving a first class Master's degree in Computer Science from Imperial College London.

​​Ex-founder with experience in funding and developing tech-enabled consumer businesses. Gained a first-class degree in Management & Sustainable Development from St Andrews University. Analytical experience and due diligence processes as employee number 3 at Hoptrail, where he built first-of-its-kind risk and compliance index backed by reporting data.