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We are the first artist led investment collective.

Founded by artists, for artists. The Artists Collective is a new vehicle from The Players Fund, welcoming leading actors, musicians, and TV personalities into our wider ecosystem of investors.

Over the past year, we've backed 22 extraordinary founders at Pre-Seed through Series A with small, supercharged cheques, co-investing in tandem with our athlete capital and alongside world-class VCs.

We believe artists offer differentiated and outsized value as early stage investors. Not as billboards, but network connectors, hiring support, intrigued product testers, B2B door openers, pattern-matchers and global advocates.

  • We are building the trusted bridge between the artist community and the venture ecosystem, blending the network and influence of world class artists with our seasoned, ex-operator team.

    Pioneered by founding members Maya Jama, Jack Whitehall, Daniel Kaluuya, Roman Kemp and Tom Grennan, The Artists Collective prioritises education and engagement within the artist community, building higher agency, higher efficacy investors who support superb founders as a collective..

    Our team includes ex-C Suite from Amazon, Deliveroo, Groupon, and investors from Molten and Founders Factory. Collectively we have overseen 300 prior investments from pre-seed to Series B.

  • We are generalist Seed and Series A investors, writing initial cheques of £50,000 to £300,000 into high-performing early-stage businesses. We focus predominantly on the UK and Europe, but we remain open to exceptional global opportunities.

    We are not lead investors – instead, we co-invest alongside world-class VCs, collaborating on opportunities with market leading investors and founders.

  • We are not just investing capital; we're offering access to our high-profile network to provide support across B2B relationships, marketing, sales, and business development.

    The Artists Collective strengthens our ability to support founders as they grow by offering a powerful new network and amplification avenue in the entertainment, media, and broadcast space.

    This adds another layer of firepower to our value creation offering. We aim to be the most valuable name on the cap table, driving real impact for our portfolio companies.

CO-INVESTED WITH

  • Jack Whitehall Joins Portfolio Company Seat Unique as Global Ambassador with 'Who Knew' Campaign

  • Artists Collective Invests in Palabra Ai alongside 776, Creator Ventures, Nvidia Inception Program and Google Startups

  • Artists Collective Pre-Seed Investment Unravel Closes Successful $7m Series A Round

  • Artists Collective Invest into Seat Unique: 4th fastest growing start up in UK

  • AC Invests in AI Wealth Management Company Prosper, Joining Andreessen Horowitz, Connect Ventures and MMC Ventures

  • Artists Collective invest with LeBron James, Epic Games, Nike and Fenway Sports Group into Naomi Osaka's Hana Kuma